In 2020, Peloton acquired Precor, a leading manufacturer of fitness equipment.
The acquisition was aimed at expanding Peloton’s production capacity for its exercise bikes and treadmills.
The deal was valued at $420 million and allowed Peloton to enhance its manufacturing capabilities and accelerate its growth in the fitness equipment market.
Following the acquisition, Peloton has continued to operate Precor as a separate business entity within its organization.
This strategic decision was made to position Precor as a stand-alone business, potentially making it more appealing for future buyers or partnerships.
This move aligns with Peloton’s goal of expanding its presence in the fitness industry and enhancing its product offerings while leveraging the expertise and reputation of established companies like Precor.
